Goose Digital - WordPress redesign

WordPress redesign with reworked IA and 60+ custom components. Fast, secure, and modular, engineered for clarity, speed, and higher conversions.

Client

Goose Digital

Duration

6 months

Date

Nov 1, 2025

Goose Digital - WordPress redesign

WordPress redesign with reworked IA and 60+ custom components. Fast, secure, and modular, engineered for clarity, speed, and higher conversions.

Client

Goose Digital

Duration

6 months

Date

Nov 1, 2025

The team at Hue&Keys helped us transform our website during a major rebrand of our company. I highly recommend them.

Profile portrait of a man in a white shirt against a light background

Michael Turcsanyi

Founder and CEO

The team at Hue&Keys helped us transform our website during a major rebrand of our company. I highly recommend them.

Profile portrait of a man in a white shirt against a light background

Michael Turcsanyi

Founder and CEO

Goose Digital a Canadian marketing performance agency focused on intelligent, ROI-driven growth, asked for a clean break from an outgrown website to something sharper, faster, and true to their brand.

Goose Digital a Canadian marketing performance agency focused on intelligent, ROI-driven growth, asked for a clean break from an outgrown website to something sharper, faster, and true to their brand.

Creative challenges

Clarity first. Keep the signal, cut the noise. Structure drives trust.

The brief was simple: keep what works, reframe what’s unclear, drop what dilutes. We audited the proposed assignemnt, tightened hierarchy, and mapped content paths to match how prospects evaluate services and not how pages are usually assembled. The goal: a system that reads with intent and moves without resistance, from first impression to contact. We aligned visual decisions to their established brand, ensuring every component carries the same voice across devices.

Creative challenges

Clarity first. Keep the signal, cut the noise. Structure drives trust.

The brief was simple: keep what works, reframe what’s unclear, drop what dilutes. We audited the proposed assignemnt, tightened hierarchy, and mapped content paths to match how prospects evaluate services and not how pages are usually assembled. The goal: a system that reads with intent and moves without resistance, from first impression to contact. We aligned visual decisions to their established brand, ensuring every component carries the same voice across devices.

Outcome & impact

Built to move without resistance: fast, secure, and crafted to last.

We designed 20+ pages and 60+ custom sections/components, all tailored to Goose Digital’s brand system. Then we engineered a custom WordPress build: modular layouts, reusable components, content migration, and guardrails for long-term upkeep. Subtle motion brings focus where it matters; performance work keeps it light and fast; security is baked in—not bolted on. The site is live and performing as intended.

Outcome & impact

Built to move without resistance: fast, secure, and crafted to last.

We designed 20+ pages and 60+ custom sections/components, all tailored to Goose Digital’s brand system. Then we engineered a custom WordPress build: modular layouts, reusable components, content migration, and guardrails for long-term upkeep. Subtle motion brings focus where it matters; performance work keeps it light and fast; security is baked in—not bolted on. The site is live and performing as intended.

You don’t need another website.

You need THE RIGHT ONE.

A website should be like a tool that's shaped around what your business really needs. No guesswork. Just clarity, craft, and conversation. If your current site isn’t doing its job, it’s time to talk.

Profile portrait of a man in a white shirt against a light background

Michal Zauška

CEO

Extreme close-up black and white photograph of a human eye

Contact us

You don’t need another website.

You need THE RIGHT ONE.

A website should be like a tool that's shaped around what your business really needs. No guesswork. Just clarity, craft, and conversation. If your current site isn’t doing its job, it’s time to talk.

Profile portrait of a man in a white shirt against a light background

Michal Zauška

CEO

Extreme close-up black and white photograph of a human eye

Contact us

You don’t need another website.

You need THE RIGHT ONE.

A website should be like a tool that's shaped around what your business really needs. No guesswork. Just clarity, craft, and conversation. If your current site isn’t doing its job, it’s time to talk.

Profile portrait of a man in a white shirt against a light background

Michal Zauška

CEO

Extreme close-up black and white photograph of a human eye

Contact us

+421 907 845 209

hello@hueandkeys.com

A website should be like a tool that's shaped around what your business really needs. No guesswork. Just clarity, craft, and conversation. If your current site isn’t doing its job, it’s time to talk.

+421 907 845 209

hello@hueandkeys.com

A website should be like a tool that's shaped around what your business really needs. No guesswork. Just clarity, craft, and conversation. If your current site isn’t doing its job, it’s time to talk.

+421 907 845 209

hello@hueandkeys.com

A website should be like a tool that's shaped around what your business really needs. No guesswork. Just clarity, craft, and conversation. If your current site isn’t doing its job, it’s time to talk.